Stella McCartney opens store in Paris
November 2008, Stella McCartney opens her first store in Paris, located in the heart of the Jardins du Palais Royal at 114-121 Galerie de Valois. The store will reflect an intimate, personal and architectural atmosphere to house the Stella McCartney collections. Simple material combinations, sculpturally contrasted with a unique play on spacing, have been used in Stella’s signature style combination of sharpness and femininity.
Eight windows facing out onto the Palais Royal arcade and tree-lined square create an inviting entrance and a daybed in fabric and brass providing focus to this richly decorated space. Oval brass sculptures creating a rainfall backdrop will be used to display accessories. The two-pile depth dark colored carpet and glossy marble floor accentuate the sense of luxury.
The 150 square meter wall space is covered in sweeping curved maple veneer with lacquer tray inserts and pull out shelves. The two large dressing rooms are clad in rich, hand decorated fabric, embellished with crystals and bronze handmade hooks.
The new design expands Stella McCartney’s usual range of materials, which is complemented by her feminine color palette of dirty, pale pinks and natural whites, with accents of vivid blue and eye-catching yellow.
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care ranges and performance range with adidas are also available through its other flagship stores including London, NY, Los Angeles, Moscow, Shanghai, Tokyo, Beijing, Hong Kong, and Singapore as well around 600 wholesale accounts in key cities worldwide.
Stephane Jaspar Arabella Rufino
Worldwide Communications Worldwide Public Relations
Michel Hakimian Ottavia Palomba
Store fact sheet
Location 114-121 Galerie de Valois
Jardins du Palais Royal
T: +33 (01) 47 03 0380
Retail Space 150 square meters on first floor.
Lines Carried Ready to wear
CARE by Stella McCartney (Organic Skincare)
Features Eight windows face out onto the Palais Royal arcade and garden.
Walls decorated with Japanese ash wood edged in fine brass lines
with small areas featuring detailed drawings.
Dark Gray Carpet of two pile depths with Bronze Arman marble
floors areas inset into floor.
Lacquer tray inserts and pull out shelves to display folded items
Marble and brass plinths for showcasing products.
Ceramics bowls in glazes of cream white, bright yellow and bright
blue inlaid in veneer walls and placed on plinths as art installations
to display products.
Three brass “Rain” sculptures.
Brass edges free standing mirrors.
Amethyst display in fragrance area.
Two changing rooms.
Materials Sustainable Japanese Ash veneer