Stella McCartney Unveils Winter 2014 Ad Campaign
London, July 23, 2014. Stella McCartney unveils winter 2014 ad campaign images today featuring the iconic Kate Moss photographed in London by Mert Alas and Marcus Piggott. The new striking campaign depicts Kate as the naturally sexy, naturally feminine and modern Stella McCartney woman. In addition and in complement to the still images, an oneiric themed mood film “Kate Dreams” featuring original music composition by Fred Gibson will also be revealed. This is the 7th time Kate Moss appears in a Stella McCartney campaign, the last was in Summer 2009.
Stella McCartney comments:
“Kate epitomizes the Stella McCartney woman and I wanted to capture her dreams and the moments we have shared over the years. I wanted to escape into something surreal this season and fashion should make us dream, sometimes.”
The new campaign is inspired by the idea of Kate dreaming combined with impressions of Stella’s uncompromising ethos on the environment. Styled by the designers herself; the bold, surreal and dramatic imagery portrays Kate in this season’s sophisticated do-it-yourself attitude looks that play with function and utility framed against remarkable landscapes of glaciers, forests and the cosmos. The play on zip details echoes embroidery within the collection this season, but also enhances the otherworldly look and feel to the campaign. The new campaign highlights the season’s Cavendish bag with zip embroidery and cut-out stars; also featured in sustainable wood platform shoes.
The campaign will run three images in single page and double page spreads, as well as two eyewear version. The campaign will break in the September issues of titles including Vogue, Harper’s Bazaar, W, Elle, V and Interview as well as other international titles in the UK, France, Italy, Spain, Russia, Japan, China and Middle East.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 35 free standing stores including London, New York, Los Angeles, Paris, Milan, Tokyo, Shanghai and Beijing, as well around 600 wholesale accounts in key cities worldwide.