FIRST STELLA MCCARTNEY KIDS STORE OPENS AT OCEAN TERMINAL HARBOUR CITY, HONG KONG

Following Stella McCartney’s on-going expansion in Asia, the designer opens her first freestanding dedicated Stella McCartney Kids store in Hong Kong at Ocean Terminal, Harbour City; one of the city’s main shopping destinations. The new 35 square meter store at the mall’s Kids focused ground floor was designed to capture the collection’s celebration of the spirit and energy of kids

The Stella McCartney Kids collection is made up of fun and modern designs for boys, girls and babies aged newborn to age 14. The new store is highlighted by the eye-catching windows featuring giant toy-like robots with TV screen inserts playing the brand’s exclusive videos. Mirroring the collection’s playful and vibrant designs, the shop features colourful sculptural rail installations with integrated bright rubber shapes that display pieces from the collection including ‘mini me’ version of mainline collection pieces that have been adapted and shrunk down for kids. Playing on the light and witty approach of the brand, fitting rooms feature amusing googly eye pendants which were first seen as part of the invitation to the brand’s ready-to-wear fashion show in Paris.

The new and first Stella McCartney Kids shop is operated under the expanded partnership with Kids 21. The kids collection is also available in Hong Kong at the Stella McCartney shop in Landmark, the recently opened Ocean Center location, Joyce, Harvey Nichols and Lane Crawford; as well as online on www.stellamccartneykids.com

About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 33 free-standing stores including London, New York, Los Angeles, Tokyo, Shanghai, Paris and Milan as well around 600 wholesale accounts in key cities worldwide. For additional information please visit: www.stellamccartney.com

About KIDS 21

Kids 21 is the first fashion and lifestyle emporium dedicated to children by Club 21, One of Asia’s leading purveyor of luxury fashion.  Established in Singapore (1997), Malaysia (2011), Hong Kong (2012) and Thailand (2013), Kids 21 is the destination for discerning parents. The multi brand shop carries a finely-curated selection of 40 fashion apparel brands for kids aged 0 – 14 years, including the children’s range of brands like Acne,

Comme des Garçon PLAY, Lanvin and Marni. Kids 21 currently carries more than 80 brands regionally and operates thirteen retail outlets across four cities (Singapore, Kuala Lumpur, Hong kong and Bangkok). Visit www.club21global.com for details.

Store address: Shop OT G32, Ground Floor, Ocean Terminal ,Harbour City, Tsim Sha Tsui, Hong Kong, Phone + 852 2107 4222

Store hours: Monday to Sunday 10:30-21:00