STELLA MCCARTNEY OPENS FIRST STORE IN ISTANBUL
London, October 10, 2013. Today, Stella McCartney opens her first freestanding store in Istanbul at the recently opened Zorlu Center Shopping Mall located in the Zincirlikuyu area, on the city’s European shores. The 130 square meter store at the ground floor open air area of the mall reflects the world of Stella McCartney within an intimate, personal and architectural atmosphere; carrying the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses and lingerie. The Stella McCartney brand has been available in Istanbul at Beymen’s multi brand store since 2004 and now, the partnership has expanded into a free-standing store.
The new shop mirrors the Stella McCartney store design concept with the designer’s signature sustainable oak parquet floor in a bespoke herringbone pattern in shades of pink guides the customer through the stone’s interior. Brass sculptural rails and fixtures finished in an array of textures display Stella’s ready-to-wear designs that famously play on hard and soft, masculine and feminine. Handbags including the popular Falabella are merchandised on a block relief wall while geometric shaped ceramic tile cubes lined in organic wool felt is used for additional merchandise display. Completing the space, fitting rooms play on humour featuring Perspex pendants in bright colours and abstract shapes.
Zorlu Center No: AVZ020
Phone: +90 0212 306 33 96
Hours: 10 am to 10 pm Monday to Sunday