LONDON April 23, 2012. Stella McCartney opens a free-standing boutique at the Hilton Shopping Gallery in Singapore, at the heart of the commercial district on Orchard Road. The 1,250 square feet space in the shopping gallery’s 2nd floor reflects the world of Stella McCartney using simple and natural materials contrasted with sculptural details. It illustrates her signature style combination of sharpness and femininity, while also reflecting an intimate, personal and architectural atmosphere.

The new store mirrors the Stella McCartney store design concept with large display windows framed by brass details and signage. Inside the gallery of the store, the sustainable oak parquet floor in
a bespoke herringbone pattern designed by Raw Edges in Stella McCartney’s colour palette of plums, pale pinks, blush, nudes and taupe, guides the customer throughout the store. The designer’s ready-to–wear collections are hung on an array of flowing white steel sculptural fixtures on pale grey textured Venetian plastered walls, while accessories are displayed on alcove shelving and white hand glazed rhombus tile plinths. Luxury fitting rooms with stained wood panelling complete the space.

The store will carry the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses and lingerie collections. The Stella McCartney brand was previously available in Singapore at leading Asian luxury retailer Club 21’s flagship boutique since 2010. Now, the partnership has expanded into franchising the mono brand into a free-standing store and will include a future store opening in Bangkok in July. The Stella McCartney collections are also available within the South East Asian region at Club 21 and On Pedder multi brand stores including Singapore, Bangkok, Jakarta and the soon-to-open location in Kuala Lumpur.

About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and PPR’s luxury division established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 17 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.

About Club 21
For close to four decades, leading fashion retailer Club 21 has been a respected arbiter of fine fashion and sophisticated living in Asia. Through its multi-label flagship stores and mono-brand boutiques, the Club 21 brand edits the best and the latest fashion has to offer.

Store Address:
02-19 The Hilton Shopping Gallery
581 Orchard Road
Singapore 238883
Phone 65 6304 3576
Store Hours Monday to Saturday: 10am to 7pm; Sunday: 11am to 6pm