STELLA MCCARTNEY STORE TO OPEN IN COPENHAGEN
December, 12, 2012. Stella McCartney expands into Scandinavia with the opening of her first free-standing boutique in Copenhagen, Denmark. The 152 square meter space reflects the world of Stella McCartney using simple and natural materials contrasted with sculptural details. Illustrating her signature style combination of sharpness and femininity, the store interiors also reflects an intimate, personal and architectural atmosphere. The brand’s expansion into Scandinavia will continue with the opening of a location in Stockholm in February of 2013.
The new store mirrors the Stella McCartney store design concept with a glass façade framed by brass detail and signage. Inside the store, a bespoke oak parquet floor in a herringbone pattern designed by Raw Edges in Stella McCartney’s colour palette of plums, pale pinks, blush, nudes and taupe, guides the customer throughout the store. The designer’s ready-to-wear collections are hung on an array of delicate brushed brass fixtures, while accessories including the popular Falabella bag, are displayed on 3D white hand glazed rhombus tile plinths and alcove shelving. Completing the space, fitting rooms play on humour and whimsy featuring abstract perspex pendants in bright colours and various random shapes.
The new store will carry the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses, lingerie and kids collections. The Stella McCartney is also available within Denmark at Rue Verte as well as in select multi-brand stores in locations including Ålborg, Århus, Charlottenlund, Frederiksberg, Skagen and Hellerup.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 20 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
Stella McCartney store information
Stella McCartneyNy Østergade 7
Tel +8 (727) 330-74-00
Store Hours : Mon-Thursday 10.00am-18.00pm