STELLA MCCARTNEY STORE TO OPEN IN MILAN
London, February 2010. Stella McCartney opens her first store in Milan, located in the heart of the city’s shopping centre at via Santo Spirito. Situated inside an 18th century neoclassic historical Italian building, the store reflects an intimate, personal and architectural atmosphere housing the Stella McCartney collections. Simple material combinations are sculpturally contrasted, to illustrate Stella’s signature style combination of sharpness and femininity.
Spread over 168 square meters and into two floors, the classic architecture of the building is combined with a mixture of antique brass sculptures, specially crafted by local Milanese metal workers, linen peeled walls, and wooden floors that welcome you to the Stella McCartney world. Across the ground floor the sustainable oak parquet flooring is designed by Yael Mer and Shay Alkalay for Established & Sons; in Stella McCartney’s usual colour palette of plums, pinks, blush, nudes and taupe. In contrast, the upstairs floor is white on white tonal with an outburst of colours. White diamond shaped ceramic tiles and white steel sculptured wall fixtures are accented with brightly coloured organic felt boxes that are interchangeable and can be built or broken up to create an accessory display installation. Creating a contrast with the contemporary space, the building’s original ceiling murals have been maintained.
The store will carry the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses, organic skin care, lingerie and the performance range with adidas. A private wardrobe service will also be offered to clients.
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury collections are also available through its other 16 flagship stores including London, New York, Los Angeles, Tokyo, Hong Kong and Paris as well as around 600 wholesale accounts in key cities worldwide.
STORE FACT SHEET
Via Santo Spirito, 3
20121 , Milano
T. 00 39 02 76 28 12 22
Monday to Saturday
10am to 7pm
RETAIL SPACE 168 square meters on two floors.
Ready to wear
CARE by Stella McCartney (Organic Skincare)
adidas by Stella McCartney
FEATURES Parquet flooring in ten different color shades by Yael Mer & Shay Alkalay
for Established & Sons
Textured white painted wall finish upstairs featuring white ceramic
3D rhombus tiles
Milanese white composite stone floor upstairs
Hand crafted wall display sculptures made by local Italian craftsmen, in polished and
hammered brass, and in powder-coated steel in dirty pink and white
Colourful Eco friendly felt cubes for a shoe display in magenta, jade and royal blue
White powder coated shelving for bag display
Plinths made out of ceramic tiles on the outside and felt on the inside used to display
folded items and accessories
Two changing rooms in varied colours in maple finishing
Polished and antiqued finished brass
Composite stone flooring
Powder coated finished steel in dirty pink and white
FSC approved sustainable oak
100% organic wool felt
Bronze wall hooks
ARCHITECTS APA (London)
J&R Studio (Milan)