STELLA MCCARTNEY TO OPEN IN QATAR, CONTINUES EXPANSION IN THE MIDDLE EAST

LONDON APRIL 2009. Stella McCartney continues its expansion in the Middle East region with the opening of the first store in Qatar. The location is the fourth freestanding Stella McCartney store to open in the Middle East following doors recently opened in Bahrain, Kuwait and Dubai. Stores in Jeddah and Riyadh are due to open later this spring.

The 123 square meter store north of Doha opened at the Pearl’s Porto Arabia, Qatar’s first international urban development freehold venture. It is the second store under the franchise agreement between Stella McCartney Limited and Almana, the first opened in June 2008 at Bahrain’s Moda Mall. Both store designs mirror the most recent Stella McCartney store concept. Simple material combinations, including maple wood, brass and marble are sculpturally contrasted with a unique play on spacing used to illustrate Stella’s signature style combination of sharpness and femininity. The store reflects an intimate, personal and architectural atmosphere housing Stella McCartney’s ready-to-wear, accessory and lingerie collections.

About Stella McCartney

Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care ranges and performance range with adidas are also available through its 13 other flagship stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600 wholesale accounts in key cities worldwide.

About Almana

The Almana Group is one of the largest business houses in Qatar. Under its subsidiary, Al Mana Luxury Company, the group covers a diversified portfolio of industries from mass to luxury fashion, jewelry, automotive, real estate, restaurant, Media companies and others. Al Mana Luxury Company carries a large number of luxury and high end fashion brands, and is positioned as the unique carrier of the most prestigious international fashion houses.

PRESS CONTACTS

Worldwide

Stephane Jaspar Arabella Rufino

Worldwide Communications Director Worldwide Public Relations

sjaspar@stellamccartney.com arufino@stellamccartney.com

FACT SHEET – QATAR
OPENING DATE March 19, 2009
LOCATION Porto Arabia
The Pearl
P.O. Box 7256
Doha
State of Qatar
Phone Number: +974 622 1186
STORE HOURS Monday to Sunday 10am to 10pm
RETAIL SPACE 123 square meters
LINES CARRIED ready to wear
accessories
lingerie
FEATURES Two changing rooms with plain beige/off-white fabric embellishments, Swarovski
crystal, bronze handmade hooks and soft tone carpet
White and Pink Rosa Bello marble façade
Stainless steel plate
High ceiling maple veneer walls decorated with hand applied wooden birds in
sand and pink
And cut-out lit birds
Hanging rod curtain in graded colors from white to pink
Brass accessories unit
3 toned tile floor
Rug
MATERIALS Tabu Maple veneer panels, brass, mirror polished stainless steel, Rosa Bello
marble, aluminium rods, mirror
ARCHITECTS APA
WEBSITE www.stellamccartney.com