Ancient and endangered forests regulate our planet – providing clean air, a stable climate and biodiversity. At Stella McCartney, we value a future that doesn’t use ancient and rare forests for the production of viscose. Because of this we have partnered with the NGO Canopy and have committed to ensuring that all our cellulose fabrics meet strict sustainability standards by 2017. Quite simply, we commit to ensuring that none of the raw materials used to make viscose in our Ready-to-wear collections are aiding deforestation.
Fashion frequently has an environmental cost that doesn’t show up on the price tag. Canopy’s ‘Fashion loved by forest’ initiative aims to tackle supply chain transparency in relation to cellulosic fibres including rayon and viscose, working to avoid sourcing fibres from forest regions.
Canopy’s research has found that the planet’s forests, from the lush tropical rainforests of Indonesia to the great northern Boreal forests, are increasingly being cut down and pulped to make fabrics like rayon and viscose.
The forest conservation organization has documented fibre from these rare forests turning up in suit jacket linings, dresses and skirts and t-shirts, and because of this we’re excited to begin taking the first steps against this harmful process in the hope that others will follow suit.
Photo credit: Copyright (©) T.J. Watt