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What's News
New York Store Moves to Soho
Posted in What's News
The new store at 112 Greene Street in Soho, New York carries Ready to Wear and shoes, that famously play on hard and soft; masculine and feminine. Handbags, including the popular Falabella are merchandised on a concrete-like Venetian plaster wall with relief block shelving contrasted with bold colored felt and brass details; while rhombus tile plinths and ledge shelving provide additional accessory displays.
Stella’s world continues into the lower level marked by deep blue walls. A playful area with a cut out display for the kids sits alongside the adidas by Stella McCartney section highlighted with an installation using electrical tape in primary colors by Brooklyn based artist Rebecca Ward. The lingerie collection is intimately positioned directly next to the fitting rooms, while a panoramic brass shelved shoe room completes the space.
For the opening, Stella McCartney designed an exclusive dog leash and collar only available at the new store.