Privacy Policy

Welcome to our website (the “Site”). Please read our Privacy Policy carefully.

This Privacy Policy applies when you visit or surf the Site without purchasing any product, when you register on the Site and when you use our services for purchasing products. This Privacy Policy does not apply to any job application, which are governed by the specific "Careers Privacy policy" accessible through the "Careers" webpage. By using this Site, you accept the practices described in this Privacy Policy. If you do not want to accept the practices described in this Privacy Policy, please do not use the Site.

Since personal data (“Personal Data”) of users and customers (collectively "Users") of this Site may be processed in the European Union, notably in Italy, any processing of Personal Data will be conducted in compliance with Governing Laws.

Your personal data are collected and processed by Stella McCartney Ltd and the companies of Kering Group as well as by their service providers located within and outside of the European Union (collectively "us", "we", "our"). Stella McCartney Ltd has its registered offices in 3 Olaf Street, London W11 4BE, UK - Company Number: 04169969. For any issues relating to this privacy policy you can contact our Customer Care and select ‘Privacy’ as the subject in the appropriate form.

Your Personal Data will be processed to provide the services you subscribed to or reserved for registered users, to facilitate your navigation of and shopping from the website and to keep you informed of Kering Group news and offers.

Stella McCartney Ltd and the companies of Kering Group are jointly controllers of Personal Data collected and processed for purpose of rendering the e-commerce services and the sale of products (herein the "E-Commerce Purposes") through the Site, together with YOOX S.p.A. with registered offices in Via Nannetti 1, 40069 Zola Predosa (BO), Italy, Bologna Business Register, Tax and VAT number 02050461207, share capital Euro 621,343.32 fully paid up.

Stella McCartney Ltd and the companies of Kering Group are the sole data controllers of the Personal Data processed for marketing purposes, notably to send to Users, also through newsletter, information and updates on its products, offers, exclusive sales, promotional campaigns and on events and similar initiatives organised by Stella McCartney Ltd (herein the "Marketing Purposes").

1. Our Policy

Everyone has the right to protection of his/her Personal Data. We and YOOX respect Users' right to be informed regarding the collection of and other operations involving their Personal Data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, we and YOOX have designed the Site in such a way that the use of your Personal Data will be kept to a minimum and will not exceed the purposes for which your Personal Data was collected and/or processed; we and YOOX do not process your Personal Data when we can provide you with services through the use of anonymous or traffic data (such as marketing research made for improving our services, browsing data processed to provide you with customized contents or offers adapted to your preferred language, your location, etc.) or by other means which allow us and YOOX to identify you, apart from when it is strictly necessary or upon request by competent public authorities or the police (for example, in case of traffic data or your IP address).

This Privacy Policy provides you with all information needed to understand how we and YOOX collect data which may identify the Site’s Users. For further information on our Privacy Policy, please contact us or YOOX through our Customer Care and select ‘Privacy’ as the subject in the appropriate form,, or Stella McCartney Ltd and/or YOOX at their registered offices indicated above.

2. Who collects and processes Your Personal Data, how and for which purposes?

YOOX, Stella McCartney Ltd and the companies of Kering Group may be jointly or respectively the controllers of your Personal Data as they determine the E-Commerce Purposes and means of processing Personal Data. For the E-Commerce Purposes only, YOOX and Stella McCartney have appointed certain entities that will also process Personal Data relating to the Site’s Users (herein the "Processors").

The above mentioned service providers and Processors have been chosen because of their experience in processing Personal Data and they provide sufficient safeguards regarding compliance with data protection laws (including the technical security measures governing the processing to be carried out). In processing the Personal Data for E-Commerce Purposes, the Processors shall act only under the instructions from Yoox or from Stella McCartney Ltd. We regularly check that our Processors comply with our instructions and that they continue to provide sufficient guarantees regarding their full compliance with the provisions on Personal Data processing.

Some of the Processors of your Personal Data appointed by YOOX for E-Commerce Purposes directly are:

United Parcel Service, for purposes related to shipping, delivering and returning products purchased on;

BT Italia S.p.A., for purposes related to the housing of YOOX servers;

Prestige International UK ltd, for purposes connected to providing call centre and Customer Care services to the Site’s Users.

For the E-Commerce Purposes, we and YOOX collect your Personal Data (such as personal details, e-mail address, address, credit card numbers, bank code, tax code and telephone number, etc.) on your order form only for the purpose of selling the products ordered by you. Your Personal Data is mostly processed by electronic means and, in some circumstances, by paper-based means, such as when the processing of your Personal Data is required for preventing fraud on the Site. Your Personal Data shall be stored in a way which allows us and YOOX to identify you for the period necessary for the purposes which the data was collected for and subsequently processed and, in any case, in accordance with Governing Laws. Please report any modification of your Personal Data to our Customer Care and select ‘Privacy’ as the argument in the appropriate form or through you personal account on the Site in order to ensure that your Personal Data is always accurate and up-to-date, relevant and complete. Your Personal Data shall not be disclosed to third parties other than us for purposes which are not permitted by law or without your consent.

Aside from the Processors appointed for Personal Data processing, your Personal Data will be made available also to third parties, autonomous controllers, for purposes related to supplying services requested by Users (for example, for purchase transactions) or for purposes of third parties. For more information on the matter, see section 4 (To Whom Your Personal Data Will Be Disclosed). Please contact our Customer Care if you would like to receive a full list of our data Processors involved in processing your Personal Data.

For the Marketing Purposes, we may process your Personal Data as well as browsing data ("Traffic data") resulting from the use of our Services by any User, in order to provide Users with customised contents and offers on our Services or to deliver any newsletter they subscribed to, subject to their discretionary right to withdraw their subscription to such newsletter or to oppose or object to the receiving of any advertising or marketing content which we think is of interest to a specific User. For Marketing Purposes, Personal Data and Traffic data is mostly processed by electronic means and shall be stored for us in any case, in accordance with Governing Laws and made available to our Processors.

Moreover, your Personal Data may be disclosed to the police or to judicial authorities, according to applicable laws and upon a formal request by such entities, for example in the event we need to prevent fraud on the Site (anti-fraud services).

Data processors will also have access to your Personal Data as stated in section 2 for the specific purposes stated therein. In all the above circumstances, your consent for data processing is not required as Personal Data Processing would be necessary for the performance of E-Commerce Purposes.

The reasons for collecting Personal Data will be expressly listed in the information of privacy statement that we will present from time to time on the page asking the User to provide his or her Personal Data, be it for E-Commerce Purposes or for Marketing Purposes. We and YOOX may have access to third parties' Personal Data which was directly disclosed by its Users, for example when a User bought a product to be sent to a friend, when the User paying for the product is different from the recipient of the product, or when a User wishes to recommend to a friend a service of the Site or the sale of a particular product. In all of the above cases, please make sure you receive the consent of such individuals before disclosing their Personal Data to us and make sure you inform them about this Privacy Policy; you will be the only person liable in connection with the disclosure of information and data regarding such third parties if they have not provided you with their prior explicit consent for it and for any improper and unlawful use of that information. In any event, we and YOOX shall use reasonable efforts to inform third parties required by law and, when necessary, shall request their explicit consent upon registering in its archives the Personal Data of the User indicated.

3. What Happens if You Do Not Disclose Your Personal Data to us?

Granting your Personal Data to us and YOOX (in particular, your personal details, your e-mail address, your address, your credit/debit card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on the Site, supplying other services provided on the web site upon your request, or when your Personal Data is needed to fulfil obligations required by law or regulations. The refusal to provide us and YOOX with some of your Personal Data necessary for performing the above purposes may consequently prevent us or YOOX from processing your order for the purchase of products sold on the Site or fulfilling obligations required by law and other regulations. Therefore, failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Site or not providing the Site’s services.

Disclosure of further Personal Data to us and YOOX other than that required for fulfilling legal or contractual obligations and for properly browsing our services with necessary traffic data is optional and does not have any effect on the use of the Site and of its services or on the purchase of products on the Site. We will inform you at every step whether disclosing your Personal Data to us and YOOX is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for the purchase of products on the Site.

4. To Whom Your Personal Data Will Be Disclosed?

Personal Data will be disclosed to third party companies that provide, on behalf of Stella McCartney Ltd, specific services as data Processors or to other recipients of Personal Data collected by us or YOOX that autonomously process your Personal Data only for the E-Commerce Purposes (for example, Banca Sella S.p.A.) and, in any case, according to Governing Laws.

Your Personal Data may also be provided to the following companies belonging to Kering Group, with registered offices in EU countries or non EU countries, for their own Marketing Purposes:

Please contact our Customer Care if you would like to receive a full updated list of Kering Group companies.

Notwithstanding the foregoing, Personal Data will not be disclosed to any other third parties or disseminated or transferred without informing our Users of such disclosure/dissemination/transfer, and, in any case, in accordance with the applicable laws.

5. Security Measures

We have adopted security measures to protect Personal Data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access, and against all other reasons for data processing that do not comply with our Privacy Policy. For the best possible protection of your Personal Data outside the limits of our or YOOX's control and management of the same, it is advisable that your computer be provided with software devices that protect network data transmission/receipt (such as updated antivirus systems) and that your internet service provider take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).

While we take all reasonable steps to protect your personal information from unauthorised access, use or disclosure, we cannot make any guarantees in this regard. In particular, online payments are secured through the https protocol in order for your data to be encrypted during their transmission to the payment processor. In some other cases, transmitting data over the internet is not assured to be secure from access by unintended recipients. We will not be responsible for any breach of security unless this is due to our negligence.

6. Cookies

For information concerning cookies used by our website please refer to our Cookie Policy.

7. Compulsory processing

We wish to inform you that us or YOOX may process your Personal Data also without your consent in certain circumstances provided by laws.

8. Your Right to Access Personal Data and Further Rights

You are entitled to obtain, at any time, confirmation from us or YOOX as to whether or not data relating to you is being processed, whether the data is not yet registered, and the communication in intelligible form of the data undergoing processing. Moreover, you are entitled to receive from us or YOOX information on the source of your Personal Data; the purposes and way of processing your Personal Data; the logic involved in any electronic data processing; details of the data controller and of the data processors; the names of the entities and categories of entities to whom your Personal Data may be disclosed or who may access your Personal Data, for example, as a data controller or a party so appointed. You can easily find part of the above information in our Privacy Policy. For further information, please contact our Customer Care.

You are entitled to obtain at any time from us or YOOX:

a. the updating or adjustment of your personal data;

b. the deletion, the transformation into an anonymous form or blocking of your personal data (unlawfully processed), including data which does not need to be stored for the purposes for which it was collected and subsequently processed;

c. the confirmation that the operations under letters a) and b) have been reported (together with the contents of the same) to whom the data was disclosed or disseminated, except when it becomes impossible or if the means used are clearly disproportionate to the protection of users' rights.

You are entitled to object, in whole or in part:

a. for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;

b. to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications.

You may freely exercise your rights at any time, provided that you do so in compliance with Governing Laws, by sending your request to us and/or YOOX through our Customer Care and select ‘Privacy’ as the subject in the appropriate form or by writing to us at our respective address mentioned in introduction to this Privacy Policy. We or YOOX will reply to you as necessary.

9. Consent

Each time your consent is required, Stella McCartney Ltd will inform you in advance and will give you the option to either provide or refuse your consent for the use of your Personal Data, including your e-mail address, for the above purposes, by ticking the appropriate boxes.

We wish to inform you that us and/or YOOX may process your Personal Data also without your consent in certain circumstances, such as when such processing is necessary for performing a legal obligation to which us and/or YOOX are subject or when such processing is necessary for performing obligations undertaken in contracts with the users.

To the extent of Governing Laws and subject to your rights, Your personal data may be processed by Stella McCartney Ltd for sending you advertising or offers for Marketing Purposes about products and services unless you object to it at any time, either when Your personal data has been collected or at any time, notably when receiving any offer from Us.

In any case, we wish to inform you that YOOX and Stella McCartney Ltd guarantee that its users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.

10. Links to Other Web Sites

We or YOOX do not control or monitor such web sites or their web content. We or YOOX shall not be held liable for the web content of such sites and for the rules adopted by them in terms of your privacy and the processing of your Personal Data while you are visiting those web sites. Please, pay attention when you connect to these web sites through the links provided on our web site and read their terms and conditions of use and their privacy policy carefully. Our Privacy Policy does not apply to third party web sites and we or YOOX are by no means liable for the privacy policy adopted by those web sites. The Site provides links to other web sites exclusively to help its Users in their searches and net-surfing activities and to allow links to other web sites on the Internet. When we or YOOX provide links to other web sites, we do not recommend the use of these web sites and do not provide any guarantees regarding their web content or the services and products supplied and sold by these web sites to Internet Users.

11. Contacts

If you wish to receive further information on how we and/or YOOX process your Personal Data, please contact our Customer Care.

12. Governing Laws

To the extent that we and YOOX are respectively established the UK and in Italy, this Privacy Policy is governed by (herein and together, "Governing Laws"):

  • Italian law for the processing of Personal Data carried out by YOOX as a data controller for online selling operations management, and
  • the UK Data Protection Act 1998 for the other Processing of Personal Data carried out by Stella McCartney Ltd as a data controller for any other processing operations.

13. Amendments and Updating of this Privacy Policy

Stella McCartney Ltd and YOOX may amend or simply update all or part of this Privacy Policy, including when amendments are made to legal provisions or regulations which govern data protection and protect your rights. The amendments and the updating of the Privacy Policy shall be applicable as soon as they are published on the Site in this section. Therefore, you are requested to regularly access this section in order to check the publication of the most recent and updated Privacy Policy.

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